Why we talk about it openly
Our clients ask, and they're right to. Many agencies use AI without saying so. Others sell "AI videos" generated in minutes that all look alike. We'd rather explain. AI is a production tool, like animation software. What matters is what you do with it, and what you refuse to do with it.
Where AI comes in
Four places, always under the control of someone on the team.
- Illustrations and backgrounds: generated from our art direction, then reworked in your colors, cropped, graded and integrated into the animation. Never a raw image dropped in as is.
- Variations: from the approved script, we quickly produce hook variations and versions in another language.
- Voiceover: we work with the best synthetic voices available today, chosen and directed line by line. You listen, you choose. A cast human voice is available on request.
- Quality checks: automated checks of voice and picture sync, text legibility and each platform's safe zones, before the human review.
Where AI stops
Everything that makes a video sell stays a team effort.
- The script: the angle, the promise, the objection to remove, the call to action. Written by the team from your offer, and approved by you before any animation.
- Art direction: your colors, your logo, your product, the pacing, the music, the sound design.
- The animation: built for each project, shot by shot, with the timing, secondary motion and transitions your message calls for. Never a template with one word swapped.
- Quality control: before every delivery, the project lead watches the whole video.
- Truth: no fake testimonials, no made-up numbers, no brand logo that isn't yours.
How to spot a low-end AI video
Getting pitched "AI videos"? Here's what gives away one-click work, and what we hunt down in our own videos.
- Every element appears at the same pace, with the same motion curve.
- Transitions come from a template, unrelated to what the voice is saying.
- Text overflows, gets cut off or sits under the app's buttons.
- The voice is flat, never breathes, and lands off the picture.
- Faces or objects change from one shot to the next.
- Nothing looks like your brand: the colors, type and tone are the tool's.
What it changes for you
Price, first: an ad with its 4 hooks costs $447, a 60 to 90 second explainer $687. Speed, next: first cut in 3 business days. And flexibility: an extra hook is $57, an extra language $197. Testing a new angle is no longer a bet, it's a normal step.
Quality doesn't move. Unlimited revisions until you say yes. And if you don't like the first cut, we remake it from scratch. Read how we work on the agency page.
AI video or AI motion design?
An "AI video" generated end to end, film style, can set a mood: a landscape, a texture, an illustrative shot. It can't explain an offer, show an interface or hold a brand for 25 seconds. We sometimes use a few such shots, integrated into the animation. The backbone of our videos stays motion design: text, shapes, illustrations and your product, animated to make people understand and act.